Cookie Policy

Effective Date: June 29, 2026
Last Updated: June 29, 2026

This Cookie Policy explains how WOVLI (“we”, “us”, “our”) uses cookies and similar technologies when you visit our website.
This policy should be read together with our Privacy Policy.

1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. Cookies are widely used to ensure website functionality, improve performance, and provide insights into website usage.
Cookies may be:
• Session cookies (deleted when you close your browser)
• Persistent cookies (stored until they expire or are deleted)

2. How We Use Cookies
We use cookies for the following purposes:
2.1 Strictly Necessary Cookies (Always Active)
These cookies are essential for the operation of our website and cannot be disabled.
They are required to:
• Enable shopping cart functionality
• Process checkout and payments
• Ensure website security
• Prevent fraud
• Remember cookie consent preferences
These cookies are set without requiring consent under UK GDPR / PECR.

2.2 Analytics Cookies (Requires Consent)
These cookies help us understand how visitors interact with our website.
They allow us to:
• Measure website traffic and performance
• Analyse user behaviour
• Improve website design and product pages
We may use services such as:
• Shopify Analytics
• Google Analytics
These cookies are only activated after you provide consent.

2.3 Functional Cookies (Requires Consent)
These cookies allow the website to remember your preferences and improve your experience.
They may:
• Remember language and region settings
• Store user preferences
• Improve website usability
These cookies are optional and require consent.

2.4 Marketing & Advertising Cookies (Requires Consent)
These cookies are used to deliver personalised advertising and measure campaign performance.
They may be used for:
• Building advertising audiences
• Measuring ad performance
• Retargeting users
• Showing relevant ads based on behaviour
We use third-party advertising technologies, including:
• Meta (Facebook & Instagram) Pixel
• Google Ads (including remarketing & conversion tracking)
• TikTok Ads (if applicable)
These cookies are only activated after explicit consent.

3. Third-Party Cookies
Some cookies are set by third-party providers who help us operate, analyse, and advertise our website.
These include:
• Shopify (store functionality & checkout)
• Google (analytics & advertising)
• Meta Platforms (advertising & tracking)
• Payment providers
• Security and fraud prevention tools
Each third party processes data according to its own privacy policy.

4. Legal Basis for Processing (UK GDPR)
Where applicable, we rely on the following legal bases:
• Consent (for non-essential cookies)
• Legitimate interests (strictly necessary cookies only)
• Legal obligations
You may withdraw consent at any time via cookie settings.

5. Consent Requirements (UK Compliance)
In accordance with UK GDPR and PECR:
• Non-essential cookies are disabled by default
• Cookies are only activated after explicit opt-in consent
• You may accept or reject cookies at any time
• Consent can be changed or withdrawn at any time
We ensure that refusing cookies is as easy as accepting them.

6. Your Cookie Choices
You can manage cookies in the following ways:
6.1 Cookie Banner Controls
When you visit our website, you may:
• Accept all cookies
• Reject non-essential cookies
• Customise cookie preferences

6.2 Browser Controls
You may also control cookies through your browser settings, including:
• Blocking cookies
• Deleting cookies
• Restricting tracking technologies

6.3 Opt-Out of Advertising
You can opt out of interest-based advertising via:
Y• ourOnlineChoices (UK/EU)
• Google Ads Settings
• Network Advertising Initiative (NAI)

7. Do Not Track Signals
Some browsers offer “Do Not Track” (DNT) settings.
Our website may not respond to these signals due to lack of industry standardisation.

8. Data Retention
Cookie durations depend on type:
• Session cookies: deleted when browser closes
• Persistent cookies: stored until expiration or manual deletion

9. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect:
• Legal requirements
• Technical changes
• Business updates
Any updates will be posted with a revised “Last Updated” date.

10. Contact Us
If you have any questions about this Cookie Policy, please contact us:
WOVLI
Email: support@wovli.co.uk
Website: wovli.co.uk